Your Instagram answers while buyer intent is still hot.
The agent handles DMs, replies to keyword comments, and moves followers into private conversation within the API window. When real buying intent appears, you step in to close.
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- First agent live in 5 minutes
Shops and brands on Instagram
Clothing, accessory, and cosmetics shops that post products daily and close the sale in the DMs.
Creators and influencers
Creators who, with every post or story, get flooded with 'what's the link?' and 'how much?'.
Resellers and consultants
Anyone selling by catalog in the DMs, handling each customer message by message.
Anyone using Instagram commercially
Businesses, professionals, and small teams that rely on Instagram to start conversations, sell, or build relationships.
On Instagram, unanswered intent turns into another scroll
A Reels performs, the ad starts bringing buyers in, and price comments arrive all at once. While the team replies one by one, some DMs cool off, some comments stay public without a reply, and the follower is already on another profile. For a small operation, speed becomes the difference between a conversation and a lost sale.
- DMs cool off before the first reply
- Price comments sit unanswered in public
- Volume spikes break the team's rhythm
The agent keeps the conversation alive until a human is needed
The agent handles Instagram Business DMs with answers from your knowledge base: product, timing, availability, next steps. In comments, you configure keywords; anyone who triggers them gets a reply and can be moved to DM within the API's 7-day window. When the conversation reaches discounting, negotiation, or purchase decision, the AI pauses and hands off to a human.
- Handles DMs using your brand rules
- Replies to keyword comments and moves to DM
- Hands off when negotiation or purchase appears
How it works in practice
We don't hand you a finished agent: you build yours in three steps, no code.
Sign up and create your first agent
Create your SquadOS account in minutes and build your first AI agent. No code, no credit card.
Configure the personality and knowledge base
Set the name, tone, and rules, and upload your content (files, texts, or links) so the agent answers accurately.
Connect to WhatsApp, Instagram, or your CRM
Plug the agent into the channels where your customers already reach you: WhatsApp, Instagram, Telegram, or your own CRM via API.
Features that make this possible
External Integrations
Connect the same agent to official or QR-based WhatsApp, Instagram, Telegram, website widget, APIs, and external tools without rebuilding rules per channel.
Knowledge Base
Upload PDFs, links, spreadsheets, and text. SquadOS indexes the content so the agent can search before answering instead of guessing.
Human Handoff
The agent or an admin can trigger handoff. The AI stops replying, a human takes over in the panel, and hands the conversation back when done.
Frequently asked questions
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Does the agent work with any Instagram account?
No. The agent requires an Instagram Business account (not personal, not Creator). The connection is made via the official Instagram API, which is only available for Business accounts linked to a Facebook Page.
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Can the agent respond to any comment on posts?
In comments, the agent responds when it detects a keyword you configure. It doesn't monitor every comment indiscriminately. To move an interested follower to DM, the private reply via API has a 7-day window from the original comment.
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Can SquadOS process payments or does it have an integrated cart?
No. SquadOS does not have payment processing or a native cart. The agent helps qualify and warm up the lead to the closing point, but the actual purchase happens outside the conversation: via a payment link, online store, or direct negotiation.
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What is the '7-day window' in comments?
It's a limitation of the official Instagram API: the agent can only send a private DM in response to a comment if that comment was made within the last 7 days. Older comments cannot be replied to via private DM through the API.
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What if I want a human to close the sale manually?
The agent can be configured to trigger human handoff when it detects purchase intent or when the customer asks to speak with someone. The AI pauses, you (or your salesperson) takes over the conversation via the SquadOS panel and closes the sale. Then, if you want, you hand it back to the agent to continue post-sale follow-up.
Turn Instagram intent into conversation in time
Set it up in minutes to answer DMs and comments with rules, context, and human handoff.
Start for freeNo credit card. No AI knowledge needed.